Palo Alto Networks preparing its customers for the digital age
A brand is one of the most valuable yet intangible business assets of a company. In this era of digital and social media, brand building has acquired a new breadth. Brands today can be built and broken at an astoundingly fast pace. In addition, the brand experience must be reinforced regularly through various channels so that it remains top of mind and there is better control over how the brand is being perceived in the market. Brand building must be an on-going journey, with the right strategy to define, build, monitor, measure and protect the brand throughout....