Facebook, Twitter market share goes down as TikTok surges
By MYBRANDBOOK
TikTok has taken India by storm with its user base now over 200 million as the 15-second vertical video format app continues to surge ahead of social media networking giants Facebook and Twitter.
Owned by Beijing-based Bytedance, the app has a majority of its users between the ages of 18 and 35 years, and in the 18 months till August 2019, its reach rose to 28% from 1.12% in January last year according to a report by the market intelligence firm Kalagato.
This is a significant rise when compared to social media networking platforms Facebook and Twitter. Facebook’s reach saw a marginal increase to 80% from 75% in January 2018 whereas Twitter saw a dip of 3% in its reach by August.
In terms of social media market share, TikTok was among the few apps which gained significant market share rise of about 13%. Both Facebook and Twitter lost over 40% of their market share in this period.
However, in terms of monthly active users (MAUs), out of 550 million internet-connected smartphones, Facebook and Instagram together command over 350 million mobile MAUs in the country. TikTok’s MAUs grew to 68 million from 38 million in Jan 2018.
TikTok is the second most popular platform in terms of the amount of time spent by users. According to the report, a user spent 44 minutes of the day on Facebook, whereas TikTok grabbed 34 minutes of the user’s time every day. Surprisingly, Likee emerged as the third social media platform to gain user time.
Over the years, TikTok app has grown in popularity. In September, it had emerged as the most downloaded social media app worldwide.
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
TECHROUTES NETWORK PRIVATE LIMITED
POLYCAB INDIA PVT. LTD
EXIDE INDUSTRIES LTD.
VERSA NETWORKS INDIA PVT. LTD.
SHAKTIKANTA DAS
Shaktikanta Das is serving as the current & 25th governor of the Reser...
Icons Of India : Dr. Arvind Gupta
Arvind Gupta is the Head and Co-Founder of the Digital India Foundatio...
ICONS OF INDIA : RITESH AGARWAL
Ritesh Agarwal is an Indian billionaire entrepreneur and the founder a...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
BSE - Bombay Stock Exchange
The Bombay Stock Exchange (BSE) is one of India’s largest and oldest...
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...
Indian Tech Talent Excelling The Tech World - NIKESH ARORA, Chairman CEO - Palo Alto Networks
Nikesh Arora, the Chairman and CEO of Palo Alto Networks, is steering ...
Indian Tech Talent Excelling The Tech World - Aneel Bhusri, CEO, Workday
Aneel Bhusri, Co-Founder and Executive Chair at Workday, has been a le...