Haptik powers Tata Mutual Fund with Intelligent Virtual Assistant
By MYBRANDBOOK
Haptik recently developed an Intelligent Virtual Assistant (IVA) for Tata Mutual Fund, with a scope of managing 70% of query inflow for its customer support team. The virtual assistant, named Professor Simply Simple, makes understanding mutual funds and other intricacies effortless that can otherwise be difficult to comprehend for people just starting out on the investment journey.
While the initial mandate from TMF was to replicate their available website content on the IVA, Haptik proactively engaged in a holistic research process to improve the assistant’s capabilities and final impact it could have. The company undertook a complete review of TMF’s call-center data and identified that 70% of the customer queries were for about 10 similar questions or scenarios. Most queries were around account information, NAV updates, valuations, buying funds and SIP purchase and redemptions. Within 3 months, Haptik developed an IVA that could swiftly and seamlessly resolve these routine, repetitive queries and free customer support team to solve complex queries that required their dedicated attention. For NAV notifications, Haptik also proposed the deployment of an IVA on WhatsApp.
“Having realized that we’re moving into a world driven by Artificial Intelligence and Machine Learning, deploying Conversational AI was the obvious next step in our product roadmap. In our search for able partners, Haptik stood out because of their depth of knowledge in the conversational AI space and extensive experience in the BFSI sector. However what really excited us was that they weren’t just a chatbot platform they offered full-stack of services which included analytics, bot-builder, multi-channel integration, and integration with WhatsApp,”said Tata Spokesperson.
Prof. Simply Simple is an affable, guide-by-the-side rather than sage-on-the-stage kind of virtual assistant, and users have reported feeling greatly satisfied with the responses received.
Elaborating on the process Kartik Poddar, SVP & Business Head, Haptik said, “The virtual assistant we developed for TMF was a typical example of how conversational AI can help enterprises optimize processes resulting in cost reduction and increased ROI. Mutual Funds investment is a complex domain and apart from resolving support queries, the virtual assistant also helps with investor education using Haptik’s intelligent prompts and content flows. While support automation is the first step, we will enable transactions in the next phase, thus making Professor Simply Simple truly an Intelligent Virtual Assistant.”
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Autodesk continually pushing the boundaries in the Design and
Autodesk’s vision is of a better world designed and made for all. It inte
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
FRESHWORKS TECHNOLOGIES PVT. LTD.
WIPRO LTD.
BHARAT ELECTRONICS LTD.
LAVA INTERNATIONAL LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Puneet Chandok
Puneet Chandok is President, Microsoft India & South Asia and is respo...
Icons Of India : Dr. Arvind Gupta
Arvind Gupta is the Head and Co-Founder of the Digital India Foundatio...
Icons Of India : AALOK KUMAR
Aalok Kumar is celebrated as a global leader and recipient of the Peop...
PARTNER SPEAKERS
PSU
RailTel Corporation of India Limited
RailTel is a leading telecommunications infrastructure provider in Ind...
IREDA - Indian Renewable Energy Development Agency Limited
IREDA is a specialized financial institution in India that facilitates...
LIC - Life Insurance Corporation of India
LIC is the largest state-owned life insurance company in India...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - George Kurian, CEO, Netapp
George Kurian, the CEO of global data storage and management services ...
Indian Tech Talent Excelling The Tech World - Steve Sanghi, Executive Chair, Microchip
Steve Sanghi, the Executive Chair of Microchip Technology, has been a ...
Indian Tech Talent Excelling The Tech World - Vinod Dham, Founder & Executive Managing Partner, IndoUS Venture Partners
Vinod Dham, known as the “Father of the Pentium Chip,” has left an...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
