Apple acquires virtual reality company NextVR
By MYBRANDBOOK
According to a news report, Apple has purchased NextVR, which is best known for its past work with the NBA. The two had worked together to produce and broadcast basketball games and highlights in virtual reality.
Apple didn't disclose the terms of the deal, but a report last month estimated the company had paid $100 million to acquire NextVR. It's not clear what Apple plans to do with NextVR's expertise, but that same report from 9to5Mac said Apple had asked NextVR's engineers to relocate to Cupertino.
For the past several years there have been rumors that Apple has been working on an augmented headset, but that device has yet to materialize. In fact, aside from its ARKit framework, which developers can use to create augmented reality experiences for iOS, the company has mostly been quiet on the VR and AR front.
A spokesperson for the company said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” It is clear that NextVR probably won't be making sports productions moving forward.
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