Vision of automated driving is fading for BMW- Mercedes Benz
By MYBRANDBOOK
It is just after a year announcing to jointly-develop autonomous driving technology, the German brands have suspended their alliance. With the pause to the partnership to the self-driving car project, paused their partnership to jointly-develop autonomous driving technology, 6,000 employees lost their job.
The alliance – announced in 2019, it is just less than a year on the agreement, plotted to develop ‘next-generation’ autonomous driving (up to 'fully-autonomous' Level 4), with the first cars fitted with the technology slated for launch in 2024. However, citing exceeding costs and adverse economic conditions, the brands announced they would pause their partnership indefinitely.
The two companies has joined in the partnership aimed to develop driver assistance systems, highly automated driving on highways, and automated parking and launch those technology in series vehicles scheduled for 2024. However, Mercedes-Benz AG said it will continue its focus on decarbonisation and digitalisation, while BMW said it will focus on "powerful sensors and computing power" and its modular system.
The German automakers called the break up “mutual and amicable” and have each agreed to concentrate on their existing development paths. Those new paths may include working with new or current partners. The two companies also emphasized that cooperation may be resumed at a later date.
Meanwhile, both companies are still working together in other areas. Five years, BMW and Daimler, the parent company of Mercedes-Benz, joined Audi AG to acquire location and technology platform HERE. That ownership consortium has since grown to include more companies.
In a report, BMW said, it will cut 6,000 jobs in an agreement reached with the German Works Council. The cuts, prompted by sluggish sales caused by the COVID-19 pandemic, will be reportedly accomplished through early retirement, non-renewal of temporary contracts, ending redundant positions and not filling vacant positions.
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