Kazutada Kobayashi
President and CEO - Canon India

PROMISING 2020

Canon started 2020 on a positive note with the launch of EOS-1D X Mark III, gaining a good response from its customers and partners. It has started the year with an aggressive growth plan in the Indian market by bringing in compelling technology for the enterprises. However, the unprecedented global outbreak of COVID-19 has been a major point of concern for Q2’ 2020 which is going to affect the business in coming quarters as well. Having taken due cognizance of the situation, Canon is extending its complete support to its employees, customers and partner network.
 
Having expanded its product portfolio across B2B and B2C segments, Canon aims to become the one stop solution for all printing needs of any organization, be it big or small. Canon envisions being the partner of choice for Indian businesses in their journey towards digital economy by providing solutions and products with innovation, technology and security being at the core.

SET AS A DIFFERENTIATOR
Canon’s focus has been to reach out to customers across platforms. Hence, its marketing approach is platform agnostic across all its divisions, looking at more platforms and collaborations to increase its footprint in the industry. In the past as well, Canon has been curating campaigns in line with its customer reach and behaviour. For its B2C and corporate campaigns, Canon has been successfully tapping the digital media and curating compelling influencer outreach programs. Some of the B2C campaigns which have done very well in the last year on digital are - #CarryYourCanon, #CapturedonCanon, #MyWeddingShot, #YourStudioOnTheGo and #DoGreatWithCanon, among others. Additionally, Canon has also been successful in consumerising its communication for B2B portfolio, by highlighting the end-user features through digital campaigns such as #BusinessCanBeSimple. Through this initiative, Canon is striving to help enterprises make use of its innovative and advanced technology-driven solutions to optimize their business processes and in turn provide a superior experience to their end users as well.

 
DIGITAL TRANSFORMATION AGENDA
To address the need for document digitization and drive digital transformation, Canon has an office automation portfolio which provides great amalgamation of both software and hardware solutions. These solutions help in providing storage and access to data in an effective manner and get the best results. As a document management solution provider, Canon enables its customers to save, organize, share and access all content as per their requirement.  

OFFERING ROBUST SERVICES
Canon works to deliver constant delight to its customers through an extensive network of direct service teams as well as its partners, backed by world class infrastructure, systems & processes. By tracking the evolving trends in the industry on a regular basis, Canon delivers its services in a manner which complements its customer’s requirements. It aims to offer a robust service infrastructure to the customers, which is being done by developing a 24X7 workforce of hybrid engineers besides offering critical services. Canon’s Market Engineering segment has been using the power of predictive maintenance to predict when a piece of equipment might fail so that maintenance work can be performed and ensure smooth running of the machine.
Beyond the repair of a product, the service team has been successful so far in positively influencing the customer’s behaviour towards the brand. Canon not only caters to Device Management but focuses on Relationship Management and Account Management. The high percentage of repeat orders is a testimony to Canon’s long-term relationship with its customers.

 
FORAY INTO FUTURE TECHNOLOGY
Having forayed into medical printing, Canon is looking forward to strengthening its foothold and gaining further business in the coming years. Most of the X-Rays and MRI which are printed on films these days need an upgrade. Hence, Canon plans to adapt to technologies through which it can be printed on papers making it easier to be filed. Beyond the medical business, Canon is also expanding into other emerging segments such as surveillance cameras and software to control images.