Microsoft Launches Clarity to compete with Google Analytics
By MYBRANDBOOK
There is a fight over the algorithm where the corporate has to finalise its advertisement seems intensive and the top three global tech giants including Google, AWS and Microsoft. Microsoft’s Clarity has been designed to gauge the site visitor behaviour, and in turn help website managers to make required changes in the website to enhance user experience.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
To popularise and Google analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps. Google Analytics can be blocked by browsers, browser extensions, firewalls and other means. It keeps updating on regular intervals and many corporates places their advertisement on the rating by the Google analytics. However, the mechanism are totally different among the AWS and Google.
With the introduction of Clarity by Microsoft, it will give a thought competition to both Google and AWS. It seems the fight gets open in the field on who has the maximum market share.
It is an open-source behaviour analytics tool that gives a proper rundown on user interactions with your website. It has features such as session replays and heatmaps to show how users are responding to different sections of the website.
Microsoft has built a host of other tools to help website managers make better decisions about the required modifications they want to make to their sites. Clarity is a free-to-use analytics product built to help website managers improve their website experiences by a better understanding of site visitor behaviour.
Clarity have built a set of tools that help people who manage websites make more informed decisions about the modifications they should make to their sites. The tool shows which parts of a website get the most and least engagement and it provides an invaluable interface for debugging.
Clarity provides you with the tools to make informed decisions about changes to your website using real evidence, and also it allows you to do so in a way that helps to respect your users’ privacy and data security.
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