Apple's ₹59,900 headphones' case compared to a bra or bag
By MYBRANDBOOK
Highly anticipated high-end wireless headphones, the $550 AirPods Max by Apple has been revealed. The new headphones, launching on December 15, are the first Apple-branded over-ear headphones. AirPods Max offer active noise cancellation, high-fidelity audio, and up to 20 hours of battery life, and Apple says they work similarly to its AirPods buds by pairing quickly with the phone.
But the carrying case for the headphones has caused some confusion and a lot of jokes online.
Apple is throwing in a soft, slim "Smart Case" with the purchase of the AirPods Max, which Apple says puts the headphones in an "ultralow power state" that helps preserve the battery life when you're not using them. The case has an unusual design that wraps around the headphones and leaves the headband exposed - Apple calls this part the "breathable knit mesh canopy" - and it's drawing comparisons to a purse or a bra.
Regardless of the unusual case, Apple watchers have been waiting for the company to release over-ear headphones for at least two years.
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