Tatas to revive Tata Teleservices to focus to growing SMEs
By MYBRANDBOOK
Tata Teleservices is geared to come back in new avatar in the Indian market with a new name and a new goal. It is getting rebranding it as Tata Tele Business Services (TTBS) which will focus on helping the small and medium enterprises (SMEs) of the country.
The new company will also support Tata Electronics, which was created to tap the SME segment, and its SuperApp digital platform, which will bring its various consumer services together.
TTBS has launched Smartflo, a cloud-hosted communication platform targeting SMEs that have a hybrid work culture where people work from home and remote locations. Smartflo can be accessed through mobile phones and desktops.
Tata Sons had written off its investment of Rs 28,600 crore in Tata Teleservices in 2020. The consumer mobile business was transferred to Bharti Airtel but the enterprise segment was not merged with Tata Communications. The company is being rebranded now to tap the SME sector.
Tata Communications caters primarily to large enterprises. India is estimated to have about 63 million small and medium enterprises. TTBS will offer services including intelligent call routing, call monitoring and an option for a dashboard to check the number of inbound and outbound calls. The service can be used for banking, insurance, manufacturing, ecommerce, healthcare, fintech and SMEs, which deal with customers in large numbers.
TTBS can leverage the arrival of 5G in India as an opportunity to offer services to both telecom operators and SMEs and grow its business multiple folds. Harjit Singh Chauhan, president of the enterprise business at Tata Teleservices, is heading the revamped entity, which is also looking at the 5G space, where it will offer services to other telecom operators.
Tata Sons has cleaned up the financial mess in the entity and will resume operations on a clean slate, top officials aware of the development said. The holding company has put together a top team comprising of officials from Tata Teleservices, Tata Sons and Tata Communications to drive the initiative, a senior official said.
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