Apple plans to spend more than $500 million on Apple TV+
By MYBRANDBOOK
Apple has its plans in place to spend more than $500 million on marketing its streaming service, Apple TV+, this year. The iPhone maker also intends to significantly increase its output of new TV shows and movies to at least one a week in 2022, more than double its pace this year, according to The Information. Apple’s move to splurge on content and marketing comes as it tries to fiercely compete with established players, including Netflix, Walt Disney’s Disney+ and Amazon.com’s Prime Video.
Apple's move to splurge on content and marketing comes as it tries to fiercely compete with established players, including Netflix Inc, Walt Disney Co's Disney+ and Amazon.com Inc's Prime Video.
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