Ola’s parent company rebrands its quick commerce segment as Ola Dash
By MYBRANDBOOK
ANI Technologies Pvt Ltd, parent of ride-hailing company Ola, has rebranded its quick commerce business as Ola Dash and aims to set up 500 so-called dark stores, or warehouses that do not have retail storefronts, in the next six months across 20 Indian cities. The company aims to expand the business to more than 500,000 orders per day by the year-end.
The quick commerce service was launched last year as Ola Store and is available in nine places, including Bengaluru, Mumbai, Delhi-NCR, Pune, Hyderabad, Chennai, Kolkata, Jaipur, and Lucknow. Ola has more than 200 dark stores and 2,500 stock keeping units (SKUs).
Ola’s brand development and expansion plans come at a time when quick commerce is heating up in India, with many new-age technology companies aggressively making forays into the space.
Anshul Khandelwal, Chief Marketing Officer of Ola, said, “Our quick commerce service is an essential part of our connection with customers as they rely on technology and online service to fulfil their daily needs. Over the next few months, we will expand our reach and presence to more cities and customers.”
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