Vodafone Idea planning to enter the metaverse
By MYBRANDBOOK
Vodafone Idea is evaluating opportunities on the Metaverse to enhance customer experience. Analysts said telcos will look at Metaverse differently for their business-to-consumer (B2C) and business-to-business (B2B) segments.
For B2C, the platform will eventually lead to faster adoption of the telcos’ 5G services, which are expected to be rolled out by the end of this year. Metaverse will enable deep engagement in genres such as gaming, entertainment, retail, education, e-commerce, and social networking.
Avneesh Khosla, Chief Marketing Officer, Vodafone Idea pointed out that to enable immersive experiences, it was imperative that the devices ecosystem achieve scale and economies quickly to reach critical mass.
“We believe it has the potential to deeply engage with consumers and enhance their digital experience,” Khosla said. Rival Bharti Airtel became the first operator in India to foray into the Metaverse through its Xstream multiplex.
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