Nirmala Sitharaman urges Indian diaspora to use Indian brands and services
By MYBRANDBOOK
While addressing the Pravasi Bharatiya Divas Convention, Finance Minister Nirmala Sitharaman has asked members of Indian communities that live overseas to use Indian brands and services as part of their role as the country’s brand ambassadors on foreign soil.
The minister praised the Indian diaspora and said the community has emerged as an exemplar by making contributions where they live, while holding on to their roots. According to the Ministry of External Affairs, there were 3.2 crore NRIs and PIOs living abroad as on December 25, 2021.
She said, “It means you are going to promote India, promote Indian brands and for that brand to be worthy of promotion, you have to tell us that please do this, please do not do this. You will also, where possible, make sure to use India-produced goods and services. So that even as you promote Indian brands, you are seen as processing, using and dispensing India-made goods and services.”
The finance minister also appealed to the diaspora communities to partner with Indian businesses, “small, medium, big or nano”, adding, “So that India in the next 25 years gets your potential for the entrepreneurial skills that you may have. So that Indian businesses here get that advantage from you and together we develop the country by 2047.”
Nirmala Sitharaman said that for the next 25 years, India will focus on the four ‘I’s - infrastructure, investment, innovation and inclusion and the diaspora must partner and collaborate with Indian businesses. The diaspora may offer technical advice to small Indian businesses and provide ideas for promoting hand-made products through better packaging and marketing. She further said that the technology in India is made at an affordable price and can be improved with the participation of the diaspora.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Bolstering its commitment to help build a truly self-reliant B
CP PLUS is dedicated to spreading a sense of security to every corner of In
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
TVS ELECTRONICS LTD.
BPE INDIA PVT. LTD.
SAFE SECURITY SERVICES PVT. LTD.
POLYCAB INDIA PVT. LTD
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Harsh Jain
Harsh Jain, the co-founder of Dream 11, the largest fantasy sports web...
Icons Of India : Dr. Sanjay Bahl
Dr. Sanjay Bahl has around four decades of experience in the ICT indus...
Icons Of India : CP Gurnani
Former Managing Director and CEO of the well-known IT service company ...
PARTNER SPEAKERS
PSU
LIC - Life Insurance Corporation of India
LIC is the largest state-owned life insurance company in India...
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
ITI - ITI Limited
ITI Limited is a leading provider of telecommunications equipment, sol...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - RAVI KUMAR S, CEO- Cognizant
Ravi Kumar S, appointed as CEO of Cognizant in January 2023, sets the ...
Indian Tech Talent Excelling The Tech World - REVATHI ADVAITHI, CEO- Flex
Revathi Advaithi, the CEO of Flex, is a dynamic leader driving growth ...
Indian Tech Talent Excelling The Tech World - PADMASREE WARRIOR, Founder, President & CEO - Fable
Padmasree Warrior, the Founder, President, and CEO of Fable, is revolu...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
