Twitter to verify the top 10,000 most-followed firms for free
By MYBRANDBOOK
Twitter is giving a free pass to the 500 advertisers that spend the most on its platform as well as the top 10,000 organizations by follower count. The decision comes as Twitter is preparing to make major changes to the way verification works on Twitter. It will start winding down the legacy verified program in April and announced plans for Twitter Verification for Organizations.
The move is meant to let companies that are willing to pay $1,000 a month keep their verification as well as denote specific accounts as “affiliated.” Brands could also use it to verify affiliated accounts; Twitter currently does this with its Twitter Support and Twitter Blue accounts. People who use the service as a source of information want to know that it’s actually coming from a verified account.
But the verification process comes at a high price. On top of the $1,000 a month price for Verification for Organizations, they also have to pay $50 a month for each affiliated account.
Twitter offering at least part of that package for free to advertisers and organizations with a lot of followers could help keep the steep price hike in verification from affecting the Twitter community too much. A lot of the major players won’t be losing their checkmarks, even if they don’t want to fork over $12,000 a year to Twitter.
It could, however, make it harder for new companies to build an audience on the platform, as they’ll either have to compete with brands that are verified when they’re not or cough up the $1,000 a month to get the checkmark, too.
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