Meta’s Threads to go live on the web this week
By MYBRANDBOOK
According to the reports, Meta Platforms Inc. will introduce a web version of its Threads microblogging platform this week. 100 million people initially signed up for Threads, which was positioned as a rival to X Inc (previously Twitter), but active usage drastically decreased due to its restricted functionality, notably the lack of a functional web version.
Though the company's plan isn’t final and could be subject to change. Users have been able to see a few Threads posts on the web but the access has been limited since Threads has been built with mobile phone users in mind.
Last week, Threads and Instagram CEO Adam Mosseri had also confirmed that the web version of Threads is being tested internally. Replying to a comment on Threads, Mosseri noted, “We’re working on it! We’ve been using an early version internally for a week or two. Still needs some work before we can open it up to everyone though…"
Recently added features to Threads include the addition of a following tab and providing users with the ability to verify a link with their Mastodon profile. The WSJ report noted that Threads had started showing labels for state-controlled media outlets from Thursday in a bid to stop fake news and propaganda.
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