Vivo and Transsion Holdings to be included in the Rollable smartphone competition
By MYBRANDBOOK
By the end of next year, Vivo and Transsion Holdings hope to introduce smartphones with rollable screens, potentially surpassing Samsung. In September of last year, Transsion Holdings presented the Phantom Ultimate prototype with a rollable display. The 6.55-inch screen of the Tecno Phantom Ultimate can be expanded to 7.11 inches by pressing a button. Comparable designs have also been offered by Motorola, Samsung, LG, and TCL.
As per a report, both Vivo and Transsion Holdings are gearing up to unveil the world's first rollable screen smartphone. The report quoting industry insiders notes that the handsets will debut by the end of the coming year. The rollable handsets will have a partially expanded screen and their screens will be capable of extending or shrinking with the press of a button.
If Vivo or Transsion manage to launch handsets with the rollable display form factor in 2024, they would surpass and grab some of the market share for rollable display handsets from Samsung, which is currently leading the way in the foldables market.
Other prominent handset makers including Motorola, Samsung, LG, and TCL announced similar concepts in recent years. Motorola showcased a rollable Rizr concept at the Mobile World Congress (MWC 2023). Samsung also previewed its prototypes at CES in January. Samsung's Flex Hybrid concept has simultaneous sliding and folding capabilities and it can switch between 10.5-inch and 12.4-inch screen sizes when opened. LG, which shut down its mobile phone business in 2021, unveiled the world's first rollable smartphone at the CES 2021. Oppo has also made a rollable phone concept with a 6.7-inch screen that can transform into a 7.4-inch mini tablet-sized display.
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