Adobe announces generative AI enhancements across its product line
By MYBRANDBOOK
Adobe announced several new generative AI enhancements across its core product lines. The software giant launched three new AI models as part of its generative AI imaging tool - Firefly, as well as features to Illustrator and Adobe Express, and improved Photoshop’s text-to-image capabilities. This announcement follows other major tech giants like Google and Microsoft, as part of their plan to integrate generative AI into their products.
“We know that generative technology is not an end but an ingredient in your creative process. It’s an onramp,” Adobe CEO Shantanu Narayen said during the keynote address. “We’re focusing on making sure that we integrate it directly into your workflows to fuel your creativity and deliver the power and precision that you expect from us.”
In a two-hour-long keynote, held in the Peacock Theater in downtown Los Angeles, California, Adobe debuted several AI models, including Firefly Image 2 — the latest version of the original Firefly AI image generator that powers features like Photoshop’s Generative Fill.
The new model is designed to offer higher-resolution images, with the ability to show details like foliage, skin texture, hair, hands, and facial features when rendering photorealistic humans. Adobe says Firefly Image 2 is available to try today via the web-based Firefly beta and is “coming soon” to Creative Cloud apps.
Adobe also announced two new Firefly models for generating vector images and design templates. Adobe claims its new Firefly Vector Model is the first generative AI for creating vector graphics via text prompts and envisions it being used for marketing and ad graphic creation, ideation, and mood boards.
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