Spotify testing AI-generated playlists feature on Android, iOS
By MYBRANDBOOK
Spotify, the Swedish audio streaming service is testing artificial intelligence (AI) generated playlists feature. Currently in beta for premium subscribers on Android and iOS platforms, Spotify said the playlists are created based on text prompts. Besides, users can also use prompts that reference places, animals, activities, movie characters, colours and emojis. Prompts that will contain a combination of genres, moods, artists or decades will give better results for the users.
The feature is however limited to the UK and Australia.
Users can give prompts like “an indie folk playlist to give my brain a big warm hug,” “relaxing music to tide me over during allergy season,” or “a playlist that makes me feel like the main character” to generate personalised playlists in Spotify. According to Spotify, the feature will not produce results for non-music-related prompts, like current events or specific brands.
How-to find the AI playlists
· Go to the library and tap the “+” button at the top-right corner of the app and select “AI Playlist”
· Select a suggested prompt or provide own prompt in the input text editor
· Spotify will offer some tracks that match the input
· From there, the user can manage the selection of songs by previewing and deleting tracks
· The user can also revise and refine the playlists generated by telling the AI playlist what he/she is looking for
· Tap “Create,” and the new playlist will be saved automatically in “Your Library”.
Spotify said it uses Large language models (LLMs) to interpret the users' requests for playlist creation. The audio streaming platform recently introduced other AI features such as AI DJ and daylist power. Moreover, Spotify has announced plans to continue expanding on more such AI features for the platform.
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