Rashi Peripherals is Redefining ICT Distribution with Technology
By MYBRANDBOOK
Rajesh Goenka
CEO - Rashi Peripherals Limited
Standing Out From The Crowd
Rashi Peripherals is India’s fourth largest ICT distribution company in terms of revenue and infrastructure. It has one of the largest distribution networks of 51 branches, 50 service centers and 63 warehouses. With its robust network, the company caters to over 9900 channel partners in 705 locations. Rashi Peripherals has a comprehensive product portfolio of 60 global technology brands to cater the evolving needs of Indian consumers. Its distribution infrastructure, wide reach, strong product portfolio, consistent 20+ CAGR for the last 20 years and strong leadership make the company the most preferred distribution partner of brands and customers. It intends to continue the growth momentum and offer value-added support to its stakeholders.
Brand Strength
Rashi Peripherals primarily operates the two following verticals: Personal Computing, Enterprise and Cloud Solutions (PES) and Lifestyle and IT essentials (LIT). It distributes the entire gamut of IT products starting from a Rs 300 pen drive to machines required for building supercomputers. With this massive range of products and solutions in the portfolio, it caters to every technology requirement of its customers. It endeavours to make the latest technology available in every corner of the country. Rashi Peripherals has consistently added new brands and product categories to match the pace of technology advancement.
Fostering Growth Through Engagement
Rashi Peripherals caters to over 9900 channel partners in General trade (GT), Modern Trade (MT) and E-commerce. It believes in inclusive growth and hence, it makes substantial investments in the channel engagement activities. The company conducts roadshows in B, C and D Class cities to educate partners on new technologies. It also launches incentive schemes like foreign trip programs (FTS) to reward partners who achieve their business targets. It is probably the only distributor who organizes entertainment events for their family members. On the occasion of Women’s Day, the company organized a fun-filled musical night for their family members. All these efforts are focused on boosting the morale of channel partners and the company will continue to conduct such activities in the future.
Rashi Peripherals conducts roadshows in non-metro locations to educate small partners on technology trends and business trends. It also has performance-based reward programs, and incentive schemes to motivate them. Apart from conventional distribution, Rashi Peripherals offers value-added support such as technical support, marketing services, credit solutions and warranty management services.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Autodesk continually pushing the boundaries in the Design and
Autodesk’s vision is of a better world designed and made for all. It inte
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
DELL TECHNOLOGIES INDIA PVT. LTD.
VEHERE INTERACTIVE PVT. LTD.
ADITYA INFOTECH LTD.
SAFE SECURITY SERVICES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : MADHABI PURI BUCH
Madhabi Puri Buch is the first-female chairperson of India’s markets...
ICONS OF INDIA : VIJAY SHEKHAR SHARMA
Vijay Shekhar Sharma is an Indian technology entrepreneur and multimil...
Icons Of India : ALOK OHRIE
Alok Ohrie leads Dell Technologies’ India business, overseeing Sales...
PARTNER SPEAKERS
PSU
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
ITI - ITI Limited
ITI Limited is a leading provider of telecommunications equipment, sol...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...
Indian Tech Talent Excelling The Tech World - ARVIND KRISHNA, CEO – IBM
Arvind Krishna, an Indian-American business executive, serves as the C...
Indian Tech Talent Excelling The Tech World - Lal Karsanbhai, President & CEO, Emerson
Lal Karsanbhai, President and CEO of Emerson, assumed the leadership i...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
