The overall India’s traditional PC shipments for 2017 stood at 9.56 million units, with an 11.4% year-on-year growth, as per IDC. This growth was primarily driven by the increase in the quantum of large projects and surge in shipments post the introduction of GST reforms.

The PC market in the first half of the year declined by 5.2% compared to H1 2016, owing to sluggish consumer demand due to demonetization and uncertainty surrounding GST implementation. However, early kick-start of festival offers by e-trailers, incremental consumer spillover demand post GST implementation and large state-owned special projects drove the PC market in the second half of the year.

The overall consumer PC market registered 48.0% shipment share in 2017, the consumer category also recorded a growth of 8.5% in unit shipments compared to last year. “Consumers were somewhat hesitant during the GST implementation phase in H1 2017. However, upbeat demand towards discretionary spending on the back of seasonality and re-building of inventories post festive season drove growth in H2 2017,” says Manish Yadav, Associate Research Manager, Client Devices, IDC India.

The overall commercial PC market recorded 52.0% shipment share in CY2017, where the category grew by 14.1% in unit terms year-on-year. “Commercial spending seems to be leaving the GST-related glitches behind with increased demand across segments like SMB and enterprise,” adds Yadav.

HP maintained its leadership position in the overall Indian traditional PC market with 29.9% share in CY 2017 and recorded an overall growth of 17.4% year-on-year in CY 2017. The vendor remained dominant in the overall consumer PC business with 29.2% share and an 18.0% year-on-year growth in CY 2017 owing to its growing brand image and depth penetration via its growing partner base. The vendor also led the commercial segment in the last two years by clinching volumes in special projects such as ELCOT and strong presence in enterprise accounts, which assisted HP Inc. in recording a 30.6% market share along with a growth of 16.9% year-on-year in CY 2017.

Dell took the second spot, with a 22.4% share in the overall India traditional PC market in CY 2017. The vendor got impacted by GST and BIS certification in CY 2017. However, with increased shipment and differentiated channel programs, the vendor bounced back with 7.3% growth year-on-year in overall traditional PC market in CY 2017. Dell continues to dominate the growing categories like gaming notebook with 26.8% year-on-year growth. The vendor also recorded 22.1% shipment share in CY 2017 in overall commercial PC business with increasing investments in channel, supported by both distribution and partner-led GTMs. Also, its growth in verticals like BFSI and government in H2 2017 is a welcome sign of increasing customer base for the vendor.

Lenovo holds on to third spot, gaining 2.6 percentage points year-on-year to record a market share of 20.2% in CY 2017 in the overall Indian traditional PC market. In the overall consumer category, the vendor recorded 16.7% market share in CY 2017 on the back of growing online presence, innovative products and new efforts on providing improved after- sales service via new channels, made the vendor stand out from their competitors. Additionally, with the execution of state-owned manifesto projects, gradually bringing back the confidence in enterprise accounts by offering bundle services along with new products, assisted the vendor in a strong growth of 40.1% year-on-year with a market share of 23.4% in the overall traditional commercial PC market in CY 2017.