OpenAI seals content deal with Cosmopolitan and Elle publisher Hearst
By MYBRANDBOOK
Adding to a long list of collaborations it has entered into with media companies, artificial intelligence startup OpenAI has signed a deal with Hearst Communications Inc. to bring content from the publisher’s suite of magazines and newspapers into chatbot ChatGPT.
Hearst will license content from Esquire, Cosmopolitan, Elle and more than 40 newspapers for use across OpenAI’s products, as part of the agreement. Hearst’s content will appear in ChatGPT with attribution to provide transparency and easy access to the original Hearst sources, the companies said.
In a statement, Jeff Johnson, President, Hearst Newspapers, said, “As generative AI matures, it’s critical that journalism created by professional journalists be at the heart of all AI products.”
“This agreement allows the trustworthy and curated content created by Hearst Newspapers’ award-winning journalists to be part of OpenAI’s products like ChatGPT — creating more timely and relevant results,” he said.
The Hearst deal comes as OpenAI plans to restructure itself from a nonprofit to a for-profit corporation. The company is currently valued at $157 billion.
According to a Bloomberg report, OpenAI has been striking licensing deals with publishers such as Condé Nast, News Corp. and Time magazine to train its AI models and to integrate more authoritative, up-to-date information within its products. As part of some of these deals, OpenAI has also agreed to give users news summaries with attribution.
Not every outlet is working with the company, however, the Bloomberg report said. In December, the New York Times reportedly sued the startup for allegedly using its copyrighted articles without permission to build its technology. OpenAI has disputed the claims, saying that the New York Times is not telling the full story.
As per reports, several other news outlets, including The Intercept, Raw Story and AlterNet, have also filed lawsuits against OpenAI, saying it is misusing their articles to train its chatbot. In May, actress Scarlett Johansson claimed OpenAI copied her voice for an AI-generated personal assistant named Sky. OpenAI contested her claim but stopped using the voice.
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