Adobe, Microsoft and SAP announce Open Data Initiative
By MYBRANDBOOK
The CEOs of Adobe, Microsoft and SAP have introduced the Open Data Initiative at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real time.
Companies around the world use software and services from Adobe, Microsoft and SAP to run product development, operations, finances, marketing, sales, human resources and more. Adobe, Microsoft and SAP are joining forces to empower their mutual customers with the Open Data Initiative, which is a common approach and set of resources for customers based on three guiding principles:
· Every organization owns and maintains complete, direct control of all their data.
· Customers can enable AI-driven business processes to derive insights and intelligence from unified behavioural and operational data.
· A broad partner ecosystem should be able to easily leverage an open and extensible data model to extend the solution.
Based on these principles, the core focus of the Open Data Initiative is to eliminate data silos and enable a single view of the customer, helping companies to better govern their data and support privacy and security initiatives. With the ability to better connect data across an organization, companies can more easily use AI and advanced analytics for real-time insights, “hydrate” business applications with critical data to make them more effective and deliver a new category of AI-powered services for customers.
Shantanu Narayen, CEO, Adobe, says, “Adobe, Microsoft and SAP are partnering to reimagine the customer experience management category. Together, we will give enterprises the ability to harness and action massive volumes of customer data to deliver personalized, real-time customer experiences at scale.”
Satya Nadella, CEO, Microsoft, comments, “Together with Adobe and SAP, we are taking a first, critical step to helping companies achieve a level of customer and business understanding that has never before been possible. Organizations everywhere have a massive opportunity to build AI-powered digital feedback loops for predictive power, automated workflows and, ultimately, improved business outcomes.”
According to Bill McDermott, CEO, SAP, “Microsoft, Adobe and SAP understand the customer experience is no longer a sales management conversation. CEOs are breaking down the silos of the status quo so they can get all people inside their companies focused on serving people outside their companies. With the Open Data Initiative, we will help businesses run with a true single view of the customer.”
Technology leaders at top retail and consumer products companies such as The Coca-Cola Company, Unilever and Walmart have expressed support and excitement about the Open Data Initiative.
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