Google has slapped with a fine of $1.7 billion
By MYBRANDBOOK
If you have made money by any unfair means, then it is sure that you will also lose money like bubble brust, when it reaches the tipping point and at that time no relation works for you and same as with Google. Recently, the European Union on Wednesday ordered, Alphabet owned Google to pay 1.49 billion euros ($1.69 billion) for stifling competition in the online advertisement sector and It is the third antitrust fine from Brussels to award to Google. With this practice the advtg. revenue is continuously increasing and which has witnessed even in the fourth quarter of 2018, with an increase 20 percent from the previous quarter to $32.6 billion and the same has been seen in the last quarter.
The European Commission said Google had placed exclusivity contracts on website owners, stopping them from including search results from Google's rivals. It said these clauses were replaced in 2009 by premium payments and in the same year, Google had asked publishers to seek permission on how rival ads were displayed. The EU's competition commissioner, Margrethe Vestager, said Google had prevented rivals from being able to "compete and innovate fairly" in the online ad market.
"Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules," Vestager said in Brussels.
In response, Google's senior vice president of global affairs, Kent Walker said: "We've always agreed that healthy, thriving markets are in everyone's interest. We've already made a wide range of changes to our products to address the Commission's concerns. Over the next few months, we'll be making further updates to give more visibility to rivals in Europe."
Last July, regulators in Brussels hit Google with a $5 billion fine for abusing the dominance of its Android mobile operating system and in 2017 and the same another fined had imposed on Google is $2.7 billion for favoring its shopping service over competitors.
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