Bhavesh Mehta
Group CTO 
Acuutech Ltd

Transforming Customer Journey
                 
As a provider that delivers turnkey, business ready solutions, improving the customer experience through simplification, removal of technical complexity and integration between components has been core to everything that Acuutech does. Looking at its latest range of integrated, on-premise, hybrid cloud solutions, Acuutech continues to deliver its customers streamlined deployment, migration and support solutions, in a way that it constantly improves, refines and enhances the customer journey and ultimately delivers increased business productivity.

For Acuutech, its approach has always been towards an experience driven approach. The way it talks about the next wave of Acuutech MESH services and capabilities, these are discussed and framed in an experience centric way. It talks in terms of simplified systems management and deployment that does not require technical knowledge, and has billing and commercial terms that are flexible to meet client requirements. 

Ultimately the technology and product that underpins fantastic client solutions must be excellent and it is through harnessing and delivering that technology in a way it delights, empowers and enables, that ultimately directs Acuutech to focus on experience driven market engagement.

Security & Marketing Roadmap

For Acuutech in 2019, as a partner focused provider, its marketing emphasis is very much centred on educating the end-customer about the benefits of its technologies and services, then sign-posting them to its partners for delivery and adding value & engagement. It is doing this through a combination of building a great distribution and business partner eco-system that is well educated and ready to deliver end-client solutions.

Acuutech  also works with its partners to run high-quality, deeply informative events & roadshows with their clients and opportunities to help them show the business value and key commercial benefits that Acuutech’s offering can provide, coupled with the value add services the business partner can offer.

Security is central to all IT platforms and it is a multi-layered activity, encompassing technology and process. One of the key challenges for organisations is correctly taking advantage of the security, encryption and protection systems built into the software and operating systems they use. Worse still, for many organisations, a lack of understanding of the security capabilities in the products they use leads to incorrect configuration and an increased risk of attack or breach.

Acuutech removes the complexity and challenges associated with delivery platforms that are secure and reliable. Through its advanced knowledge of the Microsoft technology landscape, Acuutech configures and combines the suite of security capabilities within the platform to provide protection from the group up.

This all-up approach starts with protecting the base hardware, firmware and operating system, with validated components and security-signed drivers and updates - moving into the software services and platform sub-systems, enabling encryption and advanced authentication by default to protect communication and data snooping and then providing a new generation of capabilities that allow organisations to protect and isolate important virtual machines and workloads in a way that has not been possible before.

This holistic approach not only delivers secure systems, but also allows organisations to drive down costs and improve resource utilization by removing the requirement for dedicated separate secure environments or system “air gapping”.  

Action Plan

In India, Acuutech is delivering its next generation technologies, services and solutions via an indirect model, through a group of trusted go-to-market partners.  In 2019, with the release of a raft of new technologies and services from Microsoft, Acuutech aims at positioning its solutions and brand as the thought leaders and technology innovators, who can deliver this range of highly advanced and cutting edge solutions to its partners in a simplified, ready to go form.  

This allows the partners to easily deploy Acuutech’s range of integrated offerings into their client base and empowering them to drive additional value, in key verticals or areas of specialization. 

New Tech vis-à-vis R&D

R&D is core to everything Acuutech does. As an organisation at the forefront of advanced Microsoft based technology solutions, Acuutech continues to invest in R&D that allows the company to deliver the latest and most advanced solutions and capabilities to its partners and customers in a way that is simple to deploy and manage. And in doing so, it removes the complexity and significant cost inherent utilizing these new technologies in the traditional way, therefore opening them up to a significantly wider audience and market.

"