Som Satsangi
MD
HPE India

Brand Projections 2019
 
HPE is reiterating its commitment to simplifying hybrid information technology and powering the Intelligent Edge. It is living its brand purpose every day – to advance the way people live and work. HPE is working with many customers across industries to align its business strategy with the right enterprise technology blueprint and helping them simplify their IT infrastructure by moving them towards composable platforms, intelligent storage platforms hyperconverged infrastructure, and modern network technology architectures. 

 
Transforming Customer Journey

HPE has always believed in the importance of improving its customer’s buying experience and has accordingly worked towards ensuring they continue to make informed buying decisions. For instance, as part of its commitment to partner with central and state governments for smart city projects, last year HPE launched a Customer Experience Center (CEC) in Gurugram to showcase and demonstrate IoT-based smart city solutions. Prior to the launch of this CEC, HPE set up a Centre of Excellence (CoE) in Delhi with its platinum channel partner, PC Solutions.

 
Security Action Plan
 
The key to businesses’ success is speed to market, which heavily depends on secure and available information assets. However, protecting the digital business should be aligned with key IT and business decision-makers to ensure security of the hybrid IT infrastructure and data-driven operations, as well as enable workplace productivity.

 
HPE brings new perspectives on how organizations can transform from traditional static security and recovery practices to intelligent, adaptive models to keep pace with business dynamics. It also explores the customers’ models and frameworks, as well as steps that will help take them from where they are today to reach their short- and long-term business security and resiliency goals.
 

 New Tech vis-á-vis R&D
 
Today, organizations across sectors face increasing pressure to compete in the digital realm and quickly adapt their business models to new market needs. Managing a mix of IT infrastructure puts a great deal of pressure on IT departments, especially those with resource constraints. The IT Asset Lifecycle Solutions from HPE Financial Services enables companies to extend the life of legacy systems with tested, certified, used IT equipment.

 
The HPE GreenLake Flexible Capacity is another solution that enables businesses scale capacity as needed. It provides the customer access to a dashboard of real time analytics showing how much capacity is being consumed so along with the IT provider they can ensure capacity is optimized for the business. It also enables the IT provider be aware of any potential periods of high demand on the horizon so HPE can provide a local buffer of capacity that can be drawn on as needed.
 

Aruba, a Hewlett Packard Enterprise company has existing R&D facilities in India. In a bid to support the Make in India and Digital India, HPE is looking at expanding this R&D capabilities in India with manufacturing.
 

FACT FILE
Name of the Founder/s : William R. Hewlett and David Packard
Headquarter                   : 6280 America Center Drive, San Jose, California
Year of inception – 1939 as Hewlett-Packard and in 2015 as Hewlett Packard Enterprise
 
Interesting Facts :
• Bhopal Smart City Development Corporation Ltd. selected HPE to create India’s first cloud-based Integrated Command and Control Center to monitor and administrate multiple city civic utilities and citizen services across 7 cities in Madhya Pradesh through a central cloud.

• HPE announced a collaboration with biotechnology and AI start-up Jungla to enable real-time personalized medical care for patients

•  HPE announced key changes to its industry-leading HPE Partner Ready program to accelerate solution providers profitable growth by rewarding them for investing in product lines aligned to high-growth market areas including composable infrastructure, hyperconverged solutions, storage, software and consumption services

• HPE launched Cloud28+ member spotlight pages, which allows partners, groups or programs to create highly personalized pages within the  Cloud28+ ecosystem.

The path-breaking products/solutions from last FY :
•  HPE Superdome Flex, the scalable and modular in-memory computing platform enables enterprises of any size to process and analyze massive amounts of data and turn it into real-time business insights.

•  HPE OneSphere, the multi-cloud management solution provides a unified experience across public clouds, on-premises private clouds and software-defined infrastructure.

•  HPE GreenLake Hybrid Cloud, an industry-first service to optimize public, private and hybrid cloud consumption

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