OnePlus figured as the premium smartphone category in India
By MYBRANDBOOK
OnePlus has captured it’s highest-ever shipment share of 43 per cent in the second quarter (Q2) to become the leader in the premium segment (in the price segment of Rs 30,000 and above) in India. One opt from Samsung, Appleand OnePlus phones available in India.
After OnePlus 7 launched in India along with the OnePlus 7 ,it has noted that OnePlus has been dominating the value flagship space for the last three years and the Chinese smartphone maker continues to do so. The Counterpoint Research said that, OnePlus has captured it’s highest-ever shipment share of 43 per cent in the second quarter (Q2) to become the leader in the premium segment (in the price segment of Rs 30,000 and above) in India.
The Chinese smartphone maker is able to enter their phone into the ultra-premium segment (Rs 45,000 and above) with OnePlus 7 Pro and immediately captured 26 percent share.
As per Karn Chauhan, Research Analyst at Counterpoint Research, "This ultra-premium segment is a subset of the overall premium segment and usually led by Samsung and Apple. With healthy sales of Samsung Galaxy S10 Rs 58,600-series, OnePlus 7 Pro and Apple iPhone XR the volumes in this segment almost doubled.”
According to a Counterpoint Research, Samsung went down to the second position in the overall premium segment with 22 per cent share. The volume of Samsung declined by 16 per cent. “Smartphone shipments in the premium segment witnessed an impressive 33 per cent growth annually in India.
Apple's volumes in the ultra-premium segment doubled annually in Q2 2019 thanks to iPhone XR. The price of iPhone XR was revised in April, 2019.
Chauhan further said, "Apple is also doubling down on its efforts to localise local manufacturing which will help them save 20 percent on import duties and can potentially pass on to consumers or use it to build its retail footprint and upcoming festive season discounting/marketing."
He further said, "Galaxy S10 Plus was the top model for Samsung despite the availability of cheaper Galaxy S10e. This shows that India consumers are ready to pay more for a premium experience." "As more brands such as Xiaomi, Oppo, Vivo, and Huawei enter this segment, this segment is going to be hyper-competitive in the second half of 2019," Chauhan concluded.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
AMD Pensando driving innovation in the DPU architecture space
AMD Pensando stands out in the DPU (Data Processing Unit) market with its u
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
TVS ELECTRONICS LTD.
RELIANCE JIO INFOCOMM LTD.
LAVA INTERNATIONAL LTD.
MICROTEK INTERNATIONAL PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : RAMESH NATRAJAN
Ramesh Natarajan, CEO of Redington Limited, on overcoming ‘technolog...
ICONS OF INDIA : SUNIL BHARTI MITTAL
Sunil Bharti Mittal is the Founder and Chairman of Bharti Enterprises,...
Icons Of India : Dilip Asbe
At present, Dilip Asbe is heading National Payments Corporation of Ind...
PARTNER SPEAKERS
PSU
RailTel Corporation of India Limited
RailTel is a leading telecommunications infrastructure provider in Ind...
NPCI - National Payments Corporation of India
NPCI is an umbrella organization for operating retail payments and set...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...
Indian Tech Talent Excelling The Tech World - AJAY BANGA, President - World Bank
Ajay Banga is an Indian-born American business executive who currently...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
