Oppo, One Plus, Huawei rank high in NPS - Numr Research
By MYBRANDBOOK
Numr Research has conducted a survey uncovering the NPS or Net Promoter Score for various smartphone brands in India. India is currently the second largest smartphone market, only behind China. Also, the smartphone industry in India is estimated to grow at a CAGR of 23.4% between the years 2017-2025.
One Plus and Xiaomi, both have a high NPS of 77.78 and 66.15 respectively. Interestingly, they also registered extremely high growth last year. One Plus grew 3 times, at 296% and Xiaomi grew 174%.
According to the survey, Apple has an NPS of 67.93 and Samsung’s NPS came out to be 63.35. Surprisingly, Opporecorded an NPS of 83.78.
Numr Research’s survey also uncovered smartphone habits of Indian users.
52% people reported that currently own only 1 smartphone where as 42% reported that they have 2. Another 5% reported having 3 personal smartphones while 1% claimed that they have 4 and/or more. A study estimated that more than 161 million smartphones were sold in India in 2018.
Additionally, Indians spend over 6.5 hours every day on their smartphones. This isn’t surprising in the least, considering India has the highest average data consumption per user in the world, around 9.8 GB per month.
When asked how many minutes they usually spend on various smartphone activities, people reported that -
* They spend over an hour each on Online Shopping (64 min),Social Media (67 min), and watching movies/ videos (69 min)
* On an average, people spend 56 min on phone calls and video calls every day
* 43 minutes are spent listening to music daily
* Texting (Messengers and WhatsApp) occupy another 41 minutes on average, and
* People reported that they also spend around 30 minutes every day reading articles or online news.
According to IDC, despite a global slowdown of 6%, the smartphone market in India grew by 7.1%. It is undeniable that the Indian smartphone market is thriving and will continue to do so in the coming years.
Amitayu Basu, CEO, Numr Research comments, “This fiercely competitive market now has multiple products at every imaginable price point. In this environment, the NPS score helps in predicting who will win the war. With Oppo leading the way with 84% NPS score, world leaders like Samsung and Apple are left to lick their wounds in their ever decreasing market share pie.”
Survey Methodology
The survey was conducted online among the SEC A1 residents of Delhi NCR, Mumbai, Kolkata, Bangalore, Chennai and Ahmedabad. The findings in this survey are based on the responses of over 500 respondents who were between 25 to 60 years of age, at the time of the survey. These people were all affluent vehicle owners who were also avid moviegoers and highly aware of the changing technological trends.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Alcatel-Lucent Enterprise Carrying a 100 year legacy ahead
A good amount of R&D works and global support services are operated out of
Cisco building a trusted and resilient future for the nation
Security is foundational to everything Cisco does and customers insist on e
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
PDRL - Passenger Drone Research Pvt. Ltd.
AMARA RAJA POWER SYSTEMS LTD.
DIGISOL SYSTEMS LTD.
LAVA INTERNATIONAL LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : MUKESH D. AMBANI
Mukesh Dhirubhai Ambani is an Indian businessman and the chairman and ...
ICONS OF INDIA : RAMESH NATRAJAN
Ramesh Natarajan, CEO of Redington Limited, on overcoming ‘technolog...
Icons Of India : Arundhati Bhattacharya
Arundhati Bhattacharya serves as the Chairperson and CEO of Salesforce...
PARTNER SPEAKERS
PSU
BSE - Bombay Stock Exchange
The Bombay Stock Exchange (BSE) is one of India’s largest and oldest...
GeM - Government e Marketplace
GeM is to facilitate the procurement of goods and services by various ...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - REVATHI ADVAITHI, CEO- Flex
Revathi Advaithi, the CEO of Flex, is a dynamic leader driving growth ...
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...
Indian Tech Talent Excelling The Tech World - Aman Bhutani, CEO, GoDaddy
Aman Bhutani, the self-taught techie and CEO of GoDaddy, oversees a co...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
