SAP opens Data Centre in Singapore
By MYBRANDBOOK
SAP SE announced the launch of its Singapore Data Centre for SAP Commerce Cloud for businesses across the Asia Pacific (APAC) region enabling them to adopt digital commerce strategies to deliver superior customer experiences.
Home to some of the world's fastest developing economies and most digitally-savvy populations, digital commerce has emerged as a significant source of growth opportunities for businesses in the region. Digital commerce sales in APAC are expected to grow 14.2% year-on-year to reach US$1.2 trillion in 2019 and cross US$1.77 trillion by 2022. In Southeast Asia, the region's internet economy is expected to grow to three times its current annual size to hit US$300 billion in value by 2024.
Together with SAP's network of APAC data centres in Australia, China and Hong Kong, the Singapore Data Centre will play a major role in ensuring customers are able to deploy the SAP Commerce Cloud with minimal latency and performance issue to deliver a seamless online shopping experience. Singapore was selected to host SAP's data centre due to its geopolitical stability and its adherence to data privacy and will be the default data centre for customers in Southeast Asia and India.
"APAC's digital commerce environment offers businesses unprecedented growth opportunities and with our goal of helping our customers master their transition to the experience economy, the region has become a key market for SAP," said Atul Tuli, Vice President and Head of Customer Experience, SAP Southeast Asia. "With the new Singapore Data Centre, we will be better positioned to support our customers as they tap into our best-in-class commerce cloud solution."
Digital commerce platforms are expected to play a major role in helping organisations plug experience gaps and exceed customers' expectations. Recently announced as a Leader in the Gartner Magic Quadrant for Digital Commerce (2019) for the fifth consecutive time, SAP Commerce Cloud helps businesses to obtain a competitive edge from a single commerce platform by its ability to differentiate commerce experiences, speed up time-to-value, and reduce cost to win and build loyalty.
The SAP Commerce Cloud solution is part of the larger SAP Customer Experience portfolio, the SAP C/4HANA suite, which also includes the SAP Marketing Cloud, SAP Sales Cloud, SAP Service Cloud and SAP Customer Data Cloud solutions.
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