Prashant Mishra
Director - Alpha Max Technologies Pvt. Ltd.

BRAND POWER
The vision at Alpha Max is to attain quality as the trademark and create a stamp of innovative and high usability products at its core. Alpha Max is a space where collaborations and innovations align together to solve problems and provide unique solutions.

Alpha Max intends to stay ahead of the trend by progressively proposing newer and higher end solutions in the network space to provide a stronger digital infrastructure for government and private businesses. It intends to tell Stories and case studies to further enhance what goes behind the show to increase the brand value.

BRAND VIRTUE
As a brand which is in inception, Alpha Max sees qualitative analysis as its core rather than quantitative one. It tends to focus on creating and promoting channel partners and create activities around them. From maintaining a social hygiene of the brand to actively participating in talk of the town – Alpha Max adheres to the fact that its ideas and solutions are discussed and promoted.

BRAND STYLE GUIDE
With red as a colour for the brand - Alpha Max, it radiates energy, enthusiasm and passion. It maintains and standardises the brand structure from social media to its website and below the line assets. Alpha Max sees the growth of its channel partners as the major KPI for its brand strategy at the moment.

BRAND MESSAGING
Alpha max cites a balance between efficient and practical solutions from concept to inception and provides a range of advantageous alternatives to those solutions. Its value proposition lies in the fact that it creates its own product set and focuses on “Make in India” as a growth goal. The food for thought is to be consistent in delivering the same message to its customers and partners using tools like workshops, conferences, channel partner meet ups, social media, website, blogs and more.

Alpha Max provides regular training to its customer-facing teams to ensure they understand the brand voice, messaging guidelines, and communication protocols. This helps maintain consistency in how its team members interact with customers and respond to inquiries.

BRAND INNOVATION
Product development sits at the heart of Alpha Max. The R&D team ensures to find solutions of uncanny loops and find situational advantages to develop an economical, efficient and reliable product or to customise a balanced solution in providing a complete range of services. Alphamax understands that investing in R&D today will give an edge and will also bring opportunities in the long term.  It will help to increase productivity and profitability, besides enhancing the brand value while also being more competitive in the marketplace. The brand can also act fast to the specific or changing needs of the business. Keeping research in-house can also prevent leakage of information or intellectual property outside of the organisation. 

 Alpha Max intends to stay ahead of the trend by progressively proposing newer and higher end solutions in the network space to provide a stronger digital infrastructure for government and private businesses. It intends to tell Stories and case studies to further enhance what goes behind the show to increase the brand value.