India’s leading premium homeware and home spaces brand from the house of JSL Lifestyle Ltd, announced its launch on Amazon.in and will be available on the e-commerce platform starting with the Great Indian Festival - Diwali Special. The Great Indian Festival - Diwali Special started at midnight on October 21 and will be live until 11:59 pm on October 25.  This partnership will make the premium stainless steel lifestyle products accessible to customers across the country during the festive period.

The brand offers varied options in homeware and home-spaces categories and comprises a comprehensive product portfolio. The homeware range provides a wide variety of tableware, kitchenware, wall décor items and much more, for purposes of both gifting and self-consumption. The home-spaces category, meanwhile, extends to a wide range of kitchen design, vanities and wardrobe solutions. The brand brings international trends and latest designs to your doorstep.

The premium brand is committed towards creating an ‘aspirational stainless steel culture’ in India through products across Homeware and Homespaces categories. At Arttd’inox, it is believed that a house should transcend beyond the wood, brick, and mortar to enrich the lives and stir the emotions. Steel is a clean, food-grade metal and a shift towards using stainless steel is a proven environment friendly and reusable alternative. Arttd’inox's team goes all out to build a home out of the house with a distinctive appeal and character. Each product is handpicked and customised to suit the space and the character of the home. With its state-of-the-art manufacturing capabilities, JSLL delivers scale, quality and finish, of global repute through its stainless steel product portfolio.

Deepika Jindal, Creative Director and Managing Director, JSL Lifestyle Limited, who started her design journey with the inception of ‘Arttd’ínox’ said, “India being a traditional country imbibes the culture of stainless steel and its love towards our product categories has been noticeable over these years. Our association with Amazon will further transcend into becoming a household name riding on the wider reach of the platform. With this collaboration, we intend to bring to millions of customers the opportunity to buy Arttd’ínox products online with the customer experience assurance of Amazon”.

Commenting on the association, Mandeep Singh, CEO and Executive Director, JSL Lifestyle stated, “We are working closely with Amazon India to get our entire selection online. Our efforts will further translate into creating the best shopping experience for our consumers online as we do offline and we could not have thought of a better platform to start with”. 

Commenting on the partnership, Shalini Puchalapalli, Director – Category Management, Amazon India said, “We are excited to partner with JSLL and offer customers uniquely designed, lifestyle stainless steel products from Arttd’ínox on Amazon.in. Steel made products are an integral part of our rich culture and heritage with its multi-functional and reusable nature. It is not just ultra-modern but also creates a sustainable design which is durable and desirable at the same time. Jindal is a well-known and respected brand in India for their expertise with in-house manufacturing of lifestyle stainless steel products. This Great Indian Festival, especially with Dhanteras coming soon, customers can look forward to a wide selection of products from the best brands on Amazon.in”.

Over 15 years ago, JSLL created India’s first exclusive stainless steel lifestyle brand ‘Arttd’inox’, positioned in the premium segment. The essential DNA of the brand is in its French inspired name signifying ‘Art in Stainless Steel’ striving to make luxury wonders in stainless steel. The brand extends a well-balanced range for today’s women and millennials, who aspire to distinguished contemporary living given their high disposable incomes. With international persona, the brand brings a flair of inspired lifestyle to its core HNI patrons. The company further envisions growing multiple-folds in India, owing to its high business potential as an exclusive stainless steel lifestyle brand in the country.