Canon India has organized several exciting offers and workshops across the country, to add to the ongoing festive fervour. Celebrating 20 years of its existence in the country, Canon India is continuing its endeavour of innovation and customer delight, with increased enthusiasm.

Sharing thoughts on the same, Kazutada Kobayashi, President and CEO, Canon India said, “Festive season is that time of the year when celebrations are in full spirit. At Canon India, the milestone of 20 years of our existence in the country is marked in 2017 and this special year has been full of celebrations for us. Our experiential CIS stores, customized road shows, genre based workshops, product innovations and after sales support have all contributed in making the year another milestone in the history of Canon India. We have closed the first half of the year with a 14% growth and are expecting to close the year too with a double digit growth.”

Aimed at bringing photography aficionados under one roof and nurturing their passion for the imaging world, Canon India has organized photography workshops, dealer meets and is participating in photo fairs across the country.

In the northern cities, photo fairs have been organized in Ludhiana, Lucknow, Rajasthan and Jammu to showcase the brilliance of aspiring/professional photographers. Likewise, photography workshops will be held in select Canon Image Square stores, schools and colleges and wedding photographers with an objective to reach out to every citizen that holds an enthusiasm for photography. Partner meets, jobber meets & road shows are being organized in the tier 2 and 3 cities.

In the western region of the country, Canon will be organizing special wedding photography workshops in the cities of Mumbai, Pune, Jalgaon, Chiplun, Surat and Raipur. Inclusive of wedding photography workshops, a beginner’s level photography workshop would also be held at various corporate along with the photo exhibitions in Mumbai, Ahmednagar, Goa, Indore, Neemuch and Durg. To enhance the brand visibility at the multi brand retail outlets a special branding drive is being organized in various outlets in cities like Mumbai, Pune, Nagpur, Indore, Ahmedabad and various tier 2 & 3 cities. Along with this live Product demonstrations are being organized through Jobber exhibitions at tier 2 and tier 3 cities of newly launched color photocopier range,.

The southern region of the country is witnessing multiple dealer meets in Chennai, Hyderabad and various other Tier II and Tier III cities. Citizens in the regions of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh and Telangana will get to see hoardings, raising the spirit of festivities. Road shows are the ultimate field events. The purpose of road shows is to take our company’s message and brand on the road.

In the Eastern part of the nation, Canon has initiated a mass drive on retail branding, strengthening product visibility and outreach among major channel platforms. This retail drive would also support consumer products shelf share in the cities, across the region. Wedding workshops and genre based workshops like fashion, clinical, would also cover the tier II and Tier III towns, like Assansol, Coochbehar in West Bengal, Angul and Khurda in Odisha, Mujaffarpur and Gaya in Bihar, Ranchi, Jamshedpur and Dhanbad in Jharkhand along with Imphal and Dimapur in North East. The company will also be participating in local fairs like Ranchi Photo Expo and Burdwan Expo, to showcase their products in addition to customer connect programs through Jobbers and Customer meets for its BIS products, aimed at enhancing Mikoshi sales in the Jobbers segment.

The ‘Motorola Headsets’ offer would continue till the stock lasts and the ‘Make My Trip’ offer would continue till the 15th November, 2017. In the consumer printers segment, Canon is providing 1 + 2 black bottles of inks as promo under an ATL campaign of PIXMA G series printers, which can give up to 18000 prints.