Google To Pay Money to the Publishers For Showing Content
By MYBRANDBOOK
After several discussions and negotiations, Google has finally announced a licensing program to pay publishers for high-quality content for a new news experience launching later this year. Google is also going to support the digital journalism industry and publishers who cover such news and distribute it to the society.
The company announced several new licensing deals with publishers in Germany, Australia and Brazil on Thursday as part of a "new news experience" due to be launched later this year. It will focus on "high-quality content," Brad Bender, Google's VP Product Management for News said in a blog post.
"This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests," Bender said.
Bender also said Google will soon begin paying publishers to allow readers free access to certain articles normally locked behind a paywall.
Earlier, Google has long tussled with publishers over how it displays their content, with media companies arguing the search giant should pay them for the privilege. The News Media Alliance, a consortium of US publishers, said in a 2019 study that Google made $4.7 billion off the news industry the previous year, a figure Google has disputed.
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