Anthony Webb
VP International - A10 Networks

BRAND ROADMAP 2022
With cyberattacks increasing every hour amid the pandemic, in 2022, A10 Networks’ top priority is to innovate advanced IT and security solutions to address the challenges of the new normal while also providing clients with the most secure and available digital experience possible. In addition, implementing advanced technologies like artificial intelligence, machine learning and automation is another focus area to help identify cyber-attacks in real time, and protection against DDoS attacks.

When it comes to its marketing strategy, A10 Networks is focused around communicating how the brand is helping customers, service providers and enterprises solve their operational challenges. These include:

• Providing always available app delivery and security - on-premises and in the cloud
• Supporting seamless migration to the cloud with hybrid solutions
• Securing multi-generational networks throughout the transition to 5G and cloud-native architectures
• Protecting networks from cyber security attacks that endanger network availability
• Simplifying IT operations with connected intelligence, automation, machine learning and DevOps/SecOps tools
• Capturing the benefits of emerging 5G opportunities
• Channel partners play a very fundamental role when it comes to the company’s go-to-market strategy. The partner community of A10 Networks in India provides the high levels of pre- and post-sales expertise to ensure customers maximise their investment in A10 Networks solutions and achieve their business goals.

STRIKING THE TECH-CORD WITH CUSTOMERS
A10 Networks is committed to delivering secure application services for on-premises, multi-cloud, and edge-cloud environments at hyperscale. It provides customers with secure and reliable app delivery for hybrid cloud environments, which include private clouds with our application delivery controller (ADC).

With its Affinity Partner Program, A10 Networks is teaming up with leaders in the marketplace to help support customers and drive better business outcomes. It invests heavily in the development and training of its partners and also offer them other benefits including – training and certification, Elevate to Elite Program, Tech Packs, Path to Platinum and Lead the Way initiative.

BUILDING AN EFFECTIVE CYBER SHIELD
With an increase in ransomware attacks on organizations in the last couple of years, a Zero Trust model combined with A10 Networks Thunder SSL Insight  has become a critical element of network defense (inside or outside) that helps support a Zero Trust strategy by restoring full traffic visibility. A10 Network’s DDoS protection solutions also protect against the largest DDoS attacks and can help organizations avoid business downtime, lost revenue, and damaged reputation, while also ensuring future protection.

ESTABLISHING THE BRAND CREDIBILITY
A10 Networks believes in growing its business by being a preferred partner to its customers in helping them ensure digital resiliency, and by building a dedicated set of channel partners who are leaders in the marketplace. The primary focus is to partner with players who are strong in key verticals and can bring talent and expertise to customers. A10 Networks works with partners to understand their vertical expertise, their technical abilities, and their strength, and thereafter formulate a unique joint business model to address customers’ needs together.

The brand differentiates itself by securing application services powered by connected intelligence across its solutions for multi-cloud, edge cloud and 5G. A channel strategy encompassing APAC, EMEA and South Asia provides A10 Networks a unique perspective across a large segment. The company is committed to closely work with its partners and customers across the world to instill a sense of security and safety into the relationship.

THE IT INDUSTRY IN INDIA
The world has changed irrevocably, and the pace of digital transformation has accelerated beyond expectations. With corporate offices, government agencies, schools, and universities adapting to hybrid work/learning models, and many healthcare interactions moving online, cyber security gaps have formed. Enterprises across the world are witnessing increasing state-sponsored cyber threats and digital aggression as a result of geopolitical tensions.
Moving beyond the crisis mode, organizations are now laser-focused on digital resilience, moving to the cloud and how they can shore up their defenses. There is clearly a need to support employees to work in ways they are most comfortable. Indian organizations are also seen pivoting to Zero Trust models.

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