YouTube to soon add Watermark to shorts video
By MYBRANDBOOK
YouTube Shorts will soon offer its Shorts videos with a watermark whenever a user downloads the content and shares it on other platforms. This will help bring more users to the short video medium, as they know the original source of the shared video is from YouTube Shorts.
The platform has not revealed what this watermark will look like on the screen. YouTube announced in a post, “We have added a watermark to the Shorts you download so your viewers can see that the content you are sharing across platforms can be found on YouTube Shorts.”
The new YouTube feature will roll out on desktop in the coming weeks and will then expand to the mobile app in the coming months. The feature is similar to TikTok’s red and blue watermark on any video downloaded from the app.
TikTok’s watermark has the creator’s handle on it, so if a viewer encounters the downloaded video on another app, they’ll be subtly directed back to TikTok — plus, the watermark bounces around the screen so that you can’t just crop a video to get rid of it.
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