Triller launches Metaverz
By MYBRANDBOOK
Short-video platform Triller Inc has launched a new platform called Metaverz. The metaverse platform provides virtual spaces where users can gather to watch live music and sporting events and interact with artists and other fans. Metaverz is accessible via any internet-connected device, through a browser.
The company is working with Epik to create games within its Metaverz. Players can earn digital currency, dubbed Illr Bucks, that can be used to buy virtual apparel, customize their avatars, or purchase tickets to events hosted by Triller or its creators.
The Triller video sharing app was launched in its current form in October 2019. The company added fresh content and features to the platform with the acquisitions of live-streaming music platform Verzuz, founded by Grammy-winning producers Swizz Beatz and Timbaland, combat sports brands Bare Knuckle Fighting and Fite.tv, and Fangage, Julius and Amplify.ai, whose technologies help creators connect with and monetize their fan base.
Christopher Taurosa, Head of Metaverz, said, “We’re carefully curating all our events and experiences so people understand what they’re doing. It’s not like you walk around aimlessly … You get to engage around an event.”
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