Samsung rolls out new lineup of Crystal 4K iSmart UHD TV in India. 

The new lineup is engineered to elevate the content viewing experience of consumers with Crystal Processor 4K that can upscale lower-resolution content and enhance colors with a brilliant blend of mesmerizing display, captivating sound and smart features. Besides these, PurColor enables the TV to express a huge range of colors for optimal picture performance for an immersive viewing experience. 

In line with modern needs to stay connected with family and colleagues over video calls, the new range of Crystal 4K iSmart UHD TVs come with Video Calling feature with SlimFit Cam.  

The new lineup comes with built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light to automatically adjust brightness. Calm Onboarding seamlessly syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices for seamless connections. 

“There is an unprecedented demand for superior in-home entertainment wherein modern Indian consumers want spectacular picture quality, immersive sound, an unparalleled gaming experience, and technologies that enable connected living with great ease. Our new Crystal 4K iSmart UHD TVs not only meet these requirements but also offer premium flagship features such as built-in IoT-Hub with Calm Onboarding, video calling with SlimFit Cam, Object Tracking Sound (OTS) Lite for a cinematic 3D sound experience, and much more. We are positive that this latest lineup will be loved by our consumers and will further reinforce our market leadership in the TV segment,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India. 

Crystal 4K iSmart UHD TVs also feature Smart Hub, the centerpiece of the connected experience that brings together Entertainment, Gaming and Ambient options all in one place. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the company’s free ad-supported TV and video-on-demand service that offers 100 channels in India. 

The TV is a paradise for gamers as it comes with the Auto Game Mode and Motion Xcelerator features, which allow faster frame transition and low latency for the ultimate gaming experience. The television also has multiple modes such as Smart work, Gaming, and Smart Watching, which can help users have the Connected Living experience to the fullest. 

Powered by Crystal technology, the TV boasts the best-in-segment features such as One Billion True Colors for a realistic representation of every color, HDR10+ for crisp visual details even in dark scenes and 3-Side Bezel Less Design for an immersive viewing experience. In addition, the Crystal 4K UHD TVs come with Q-Symphony, OTS Lite, and Adaptive Sound Technology for users to enjoy a dynamic and riveting sound ecosystem. Designed to deliver vivid, life-like colors and theatrical sound experience, the television is ideal for consumers to binge-watch in 4K resolution. 

Its sleek and ultra-slim design with bezel-less screen maximizes the viewing area for an immersive edge-to-edge display and seamlessly blends into any living space. Furthermore, the TV supports various smart features, multiple connectivity options, and compatibility with popular streaming services, making it an ideal centerpiece for a modern smart home. 

Samsung’s new Crystal 4K UHD TV will come in multiple screen sizes ranging from 43 inch to 65 inch, with prices ranging between INR 33,990 and INR 71,990. The new lineup will be available online on Amazon, Flipkart & Samsung Shop.