YouTube Studio now allows producers use AI to generate ideas for new videos
By MYBRANDBOOK
Creators have a reason to rejoice, as new AI-powered features have been unveiled by YouTube during its Made On YouTube event. Soon, they will be able to utilise YouTube Studio to come up with ideas for videos, create thumbnails with AI assistance, and respond to comments with customised AI responses. While AI-generated thumbnails and comment replies are intended to improve creative productivity, the idea generator will offer video recommendations based on popular subjects and comments.
Following its beta-testing in May this year, the company is officially rolling out this feature to all creators on the platform. The creators need to enter a prompt, to use this feature, which helps them brainstorm ideas across specific subjects. The feature draws on a creator's comments and what's trending to provide creators with a list of video ideas.
According to reports quoting Ebi Atawodi, YouTube Studio’s director of product management, instead of having a search box in the Inspiration Tab, creators will now see 10 ideas to get started, allowing them to build on those suggestions.
As discussed, YouTube is also coming up with AI-generated thumbnails to assist creators in the coming months. The creators will receive a series of suggested thumbnails from YouTube Studio after outlining their video. They can input a specific prompt – if they are not satisfied with the generated images – such as "surreal and unexpected" or "minimalist," to receive a tailored thumbnail.
Furthermore, the Google-owned video sharing platform will be unveiling AI-assisted comments to help creators engage more efficiently with their audiences. The feature, as per reports, will recommend personalised replies tailored to a creator’s style, similar to Gmail's suggested replies, which will allow creators to respond to a bulk of comments more quickly and easily.
Before a broader rollout next year, YouTube will first test the AI-assisted comment reply feature in the coming weeks. Whereas, the AI-generated thumbnails are scheduled to roll out this year only.
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