Lenovo sees itself as a disruptor in the market
By MYBRANDBOOK
Brand Positioning vs. Marketing Tactics
In organizations, lines have blurred between the business, technology and marketing functions. Today, a true business leader can either be a CEO or a CIO or even a CMO, who has deeper sense of integrating business strategy with technology & marketing. Marketing needs to be a frontier in digital transformation of the organization and own the end-to-end customer journey in the organization.
The hot trends that we see will be AI & Analytics, which would be key pillars towards success.
At Lenovo, we believe adoption of AI and Machine Learning are essential for organizations in their journey towards digital transformation. Machine Learning enables higher efficiency and predictive capability to augment human abilities that will change how we manage enterprises. Analytics of dataset also present huge opportunities as data is the World’s newest resource. With various forms of data – at rest, in motion, structured, unstructured, internal, and external; the value grows. The current systems are unable to keep pace with the ever growing data. Top performing organizations confront this reality by taking a fundamentally different approach to architecture, tools and practices.
Lenovo has a rich portfolio of big data reference architectures with each of these ISVs to meet the needs of progressive organizations.
Good data for a Good Brand Strategy
Today we are living in the age of data. On one hand, we are piling up mountains of business data, on the other, organizations are trying to utilize the data insights. These are 2 different business actions. However, most organizations are struggling with both – either integrating the data & insights or deriving meaningful actions from the data.
At Lenovo DCG, we look at 3i approach – Intelligence, Intensity and Intent to empower our organization with data insights.
Route to Market Strategy
Lenovo positions itself as a disruptor in the market – as a brand with no legacy; we are focused on providing solutions to enterprises basis their “real need”. We are positioned to be more of a strategic partner for businesses and help enterprises to harness the power of the “intelligence revolution” and create a strong technology foundation that supports transformative capabilities such as data analytics, high-performance computing, hybrid cloud, artificial intelligence and machine learning.
We are focused to empower our customers to solve their most challenging business problems and become digital disruptors in their own industries.
"
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
Alcatel-Lucent Enterprise Carrying a 100 year legacy ahead
A good amount of R&D works and global support services are operated out of
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
ADITYA INFOTECH LTD.
HAVELLS INDIA LTD.
STERLITE TECHNOLOGIES LTD.
TALLY SOLUTIONS PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : RAJIV MEMANI
As Chair of the EY Global Emerging Markets Committee, Rajiv connects e...
Icons Of India : Harsh Jain
Harsh Jain, the co-founder of Dream 11, the largest fantasy sports web...
ICONS OF INDIA : VINAY SINHA
Vinay Sinha is the Managing Director of Sales for the India Mega Regio...
PARTNER SPEAKERS
PSU
IOCL - Indian Oil Corporation Ltd.
IOCL is India’s largest oil refining and marketing company ...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
NSE - National Stock Exchange
NSE is the leading stock exchange in India....
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Lal Karsanbhai, President & CEO, Emerson
Lal Karsanbhai, President and CEO of Emerson, assumed the leadership i...
Indian Tech Talent Excelling The Tech World - JAYASHREE ULLAL, President and CEO - Arista Network
Jayshree V. Ullal is a British-American billionaire businesswoman, ser...
Indian Tech Talent Excelling The Tech World - Shantanu Narayen, CEO- Adobe Systems Incorporated
Shantanu Narayen, CEO of Adobe Systems Incorporated, is renowned for h...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
