Managed Wi-Fi Solutions for Retail and Restaurants
By MYBRANDBOOK
Brick and mortar retailers and restaurants are facing tremendous competition from online giants while having to quickly adapt to fast-changing customer needs. The rapidly expanding ownership of smartphones and other handheld devices is revolutionizing the retail and restaurant industries. Consumers are increasingly relying on Wi-Fi as part of their digital journey and purchasing decision process.This necessitates the WLAN (Wireless LAN) network to be right-sized, secured, ubiquitous, and support BYOD (Bring your own device) for both employees and guests with specific access rights for each category.
In the restaurant and retail spaces, leveraging Wi-Fi to engage customers and monetize IT infrastructure are becoming important parts of the commercial strategy. This raises the importance of being able to ensure the reliability of Wi-Fi networks for dependable data, allowing the collection of customer data. In turn, well-managed Wi-Fi enables the collected data to be made relevant and translated into actionable insights and tangible business outcomes.
However, many IT teams are having a challenging time coping with the pace of change, the increase in technological complexity and their internal customers’ demands. Diversity and proliferation of devices, range of operating systems, security threats, new business requirements, technology lifecycle, and upcoming IoT - all represent considerable challenges for understaffed IT departments who are struggling to keep up. Thus, retailers and restaurants are increasingly resolving to outsource the complete management of their Wi-Fi access and infrastructure to service specialists in order to refocus their attention on managing their core business.
The rapid rise of new disruptive technology trends - cloud, social media and mobility - has added a new dimension to business operations. Connectivity is now the most critical factor for running a competitive business.To get an enterprise - grade WLAN service for 100% secure and seamless connectivity, businesses are required to outsource their WLAN design, installation and management to a professional technology partner.
Managed Wi-Fi offers business owners another way to reach their customers. Videos, promotions, surveys, and other types of content can be displayed on the page customers see when they connect to the network, serving as a digital engagement tool for a business to deliver messages. One of the biggest benefits a business receives by offering public Wi-Fi is the potential to develop deeper relationships with customers and the capacity to improve its understanding of customer interests.
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