Brand Positioning vs. Marketing Tactics 

Hewlett Packard Enterprise is a three year old brand with 75 years of history and innovation.  The company was born in Nov 2015, and we have successfully established our new brand and logo, the green element. In India we have been fortunate to be associated with customers across industry verticals and public sector organization for more than two decades. Our journey has been one of “partnership” with our customers, and the ecosystem of IT channel partners.  

As a company we have three core values – partnership first, bias for action and innovators at heart.  We stay as close to these values as possible when we work with customers and partners.  The pace of change in technology is not easy, and the speed at which change is occurring in every industry is stunning. 

We live in a connected world, and marketers need to explore more efficient ways of reaching customers with a message. However, they must analyse the large volume of data at their disposal and use the resulting information to improve the targeting of messages. It is also imperative that the marketing teams are aware not just about how consumers are engaging with their products but also where, when, and why.

Good data for a Good Brand Strategy 

Every organization today is operating in an information-rich, constantly connected world to better understand existing customers, reach out to potential leads and build their brand.  However, to fully benefit from the power of data availability, they need to synthesize the information provided, extrapolate insights, and facilitate the flow of information. To synthesize information, organizations need to capture data fast enough, irrespective of its source or form, and complete analysis quickly. They also need, anywhere access to information, and the ability to protect that data. 

R&D driving Growth

HPE is committed to bringing Memory-Driven Computing technologies to the market place as we believe memory will replace the processor at the centre of all technologies including datacenter, edge, microsystems, and supercomputers. This move will benefit various areas of computing such as analytics, AI, and machine learning, thereby unleashing new opportunities for problem solving and innovation across industries from healthcare and transportation to city services and retail.

Recently, we unveiled HPE Superdome Flex, the world’s most scalable and modular in-memory computing platform that enables enterprises of any size to process and analyze massive amounts of data and turn it into real-time business insights. In fact, Stephen Hawking’s Centre for Theoretical Cosmology will leverage HPE Superdome Flex to search for clues that could unlock the secrets of the early universe.

In the IoT space, HPE and ABB announced a global alliance to jointly develop, market and service digital industrial solutions that will enable customers to tap into new IoT opportunities and equip industrial applications with intelligence at the edge. 

Som Satsangi
Managing Director - India,
Hewlett Packard Enterprise