OnCam believes in a personalized marketing strategy to build its customer connect
By MYBRANDBOOK
Brand Positioning vs. Marketing Tactics
Identifying a USP is ever more important in today’s B2B markets. It is no longer enough to just have a good product or service to sell.
I believe we are seeing a shift of focus from market-level ‘disruptive’ differentiation, to a new era of more personalized, and individual differentiation. Customers are starting to question what does this brand do for‘me’ and ‘my business’, rather than being interested in claims about how we are revolutionizing their whole sector. This personalized differentiation has enabled us to build our ONVU Tech brand on a bedrock of quality and integrity that is reflected in every aspect of our brand promise.
There is a large and growing number of people using alternative channels to become better informed, contribute to discussion and become better colleagues and citizens.We have a phrase you will often hear within any of the ONVU Technology companies, it is ‘empathy led tech’. We take time, both within marketing and at a sales and operational level to understand the issues our customers are facing.
So, when one of our customers find one of our companies, products or services that they like, they happen to tell others. So, the lesson is clear, instead of saturating the airwaves with marketing messages, we should instead be focusing our efforts proving our claims to build trust, encourage repeat buyers and grow loyal brand advocates. Our tried and tested proof points in B&B include references, customer testimonials, videos, certifications, awards, research, trials, feedback, unique technology features, product reviews and statistics etc.
Good data for a Good Brand Strategy
There is a wealth of data at the centre of every business. It is the lifeblood of companies, delivering insights and intelligence on the company as a whole. We are becoming increasingly connected with the physical and digital worlds that are moving closer together. This is, and will continue to provide marked benefits for businesses and consumers alike.
From a marketing perspective, we have invested heavily in an automated marketing system to capture the data fed in to salesforce and to track every time a potential customer ‘touches’ or interacts with the company. In this way, we are able to provide a more personalised level of engagement that is reflective of our brand positioning.
R&D driving Growth
Investing in R&D per-se is never going to drive innovation. You have to create climate for innovation to grow and succeed, and this means defining a core set of values which are the ‘emotional currency’ of our brand. Having these values helped us establish a sense of purpose and direction and play an important role in B2B decision-making, by creating an opportunity for our customers to connect with our business on a non-rational level. Our own culture has helped us to hire some of the most talented people in the industry and has given them an environment to do their best work.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Alpha Max offers high end solutions in the network space to en
The vision at Alpha Max is to attain quality as the trademark and create a
Bolstering its commitment to help build a truly self-reliant B
CP PLUS is dedicated to spreading a sense of security to every corner of In
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
DRUVA SOFTWARE PVT. LTD.
AMARA RAJA POWER SYSTEMS LTD.
LUMINOUS POWER TECHNOLOGIES PVT. LTD.
TECHROUTES NETWORK PRIVATE LIMITED
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Arjun Malhotra
Arjun Malhotra, the Chairman of Magic Software Inc., is widely recogni...
ICONS OF INDIA : SRIDHAR VEMBU
Sridhar Vembu is the chief executive officer (CEO) of Zoho Corporation...
Icons Of India : NEERAJ MITTAL
He started his career as an IAS Officer in 1992. He has held various a...
PARTNER SPEAKERS
PSU
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
HPCL - Hindustan Petroleum Corporation Ltd.
HPCL is an integrated oil and gas company involved in refining, market...
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Anirudh Devgan , President, Cadence Design
Anirudh Devgan, the Global President and CEO of Cadence Design Systems...
Indian Tech Talent Excelling The Tech World - NEAL MOHAN, CEO - Youtube
Neal Mohan, the CEO of YouTube, has a bold vision for the platform’s...
Indian Tech Talent Excelling The Tech World - Shantanu Narayen, CEO- Adobe Systems Incorporated
Shantanu Narayen, CEO of Adobe Systems Incorporated, is renowned for h...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
