Airtel, Synamedia Renew Their Partnership
By MYBRANDBOOK
Airtel has extended its business contract with Synamedia, a company that provides video and digital TV solutions, for a multi-year period. Both the firms are already doing business with each other for over 12 years now.
This extended contract will see Synamedia working closely with Airtel on enhancements to its multi-lingual EPG and additional features and functionality that will boost the overall experience for Airtel’s video customers.
Synamedia, the company formed out of Cisco's video business, in a statement said their focus during the renewed period would be to drive digital TV innovations while protecting content and revenues.
“Airtel is an acknowledged leader in the fast-growing Indian pay-TV market and we look forward to continuing our long-term partnership with Airtel, as we collaborate on technologies and solutions that will help to shape the future of TV in India and beyond,” said Sue Couto, Senior Vice President and General Manager, Asia Pacific for Synamedia.
Airtel will continue to use Synamedia VideoGuard to safeguard its investments in live sports, news, entertainment and other premium content delivered to its 16 million DTH subscribers, and manage and monetize premium experiences on set-top boxes using Synamedia’s Foundation platform. This allows Airtel to roll out new premium services to customers without compromising on security.
Sunil Taldar, CEO, Airtel DTH, said, “Synamedia continues to be a strategic, long-term partner for Airtel. Our two companies share a common vision centered on innovation designed to boost customer experience and revenues while also protecting content investments. Synamedia’s engineering teams are second to none, meaning that we can always rely on them to deliver superior and robust solutions.”
Operators in India, including Bharti Airtel, are betting big on video, streaming content etc as ARPU from voice business is on a southward journey since last couple of years. The telcos, in order to drive their data business, do partner with multiple OTTs and video content providers to offer new and differential content to their customers. Airtel, for example, offers content from Netflix, Amazon Prime, Hotstar, Hooq, Zee5 etc.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Alpha Max offers high end solutions in the network space to en
The vision at Alpha Max is to attain quality as the trademark and create a
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
DIGISOL SYSTEMS LTD.
CENTRE FOR DEVELOPMENT OF TELEMATICS (C-DOT)
SECUREYE SERVICES PVT. LTD.
ALPHAMAX TECHNOLOGIES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
SHAKTIKANTA DAS
Shaktikanta Das is serving as the current & 25th governor of the Reser...
Icons Of India : Girish Mathrubootham
Girish Mathrubootham is the Founder of Freshworks (previously known ...
Icons Of India : Dr. Sanjay Bahl
Dr. Sanjay Bahl has around four decades of experience in the ICT indus...
PARTNER SPEAKERS
PSU
BEL - Bharat Electronics Limited
BEL is an Indian Government-owned aerospace and defence electronics co...
ECIL - Electronics Corporation of India Limited
ECIL is distinguished by its diverse technological capabilities and it...
PFC - Power Finance Corporation Ltd
PFC is a leading financial institution in India specializing in power ...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Satya Nadella, Chairman & CEO- Microsoft
Satya Nadella, the Chairman and CEO of Microsoft, recently emphasized ...
Indian Tech Talent Excelling The Tech World - ANJALI SUD, CEO – Tubi
Anjali Sud, the former CEO of Vimeo, now leads Tubi, Fox Corporation...
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
