Smartphone Sales Slowdown In This Festive Season
By MYBRANDBOOK
Despite a slowdown to hit the Indian economy, Indian consumers to buy mobile phone as the most consumable products and the smartphone manufacturers are gearing up for the festive season with about 75 new models are expected to get launched.
India is the world’s second-largest mobile phone market after China, and not far from becoming the leading mobile phone manufacturer in the world. Leading smartphone manufacturers Apple, Samsung, vivo, OnePlus, Xiaomi, Oppo, Realme are all set to woo consumers with their new products with latest features.
As per IDC, the last two months have witnessed a boom in the Indian smartphone market. It is reportedly growing at a rate of 8 to 10 percent every year. Over 42.6 million units have been shipped to India during this period, states IDC.
As the festival season around the corner, consumers will look forward to best buys and deals on their preferred products on both online and offline mediums. The overall Indian economy may not be doing well, but the market for smartphones in India is too big and remains to be exploited wider.
A huge number of Indians upgrade from basic phones and feature phones to smartphones on a daily basis. Hence the growth of the smartphone industry is rapid in India. The survey further shows, in big cities, while smartphones are being sold through online channels, in Tier-2 and Tier-3 cities, they are being sold through exclusive stores and offline channels.
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