Users get duped by fake Flipkart Ads on UC Browser
By MYBRANDBOOK
The home grown e-commerce company, Flipkart has been hit by scammers. The fraud cams to surface through a Twitter user. The user brings to light that on the UCBrowser browsing app on Android, ads showing discounted mobile phones have been making rounds with the tag of Flipkart.com and Flipkart Assured. When clicked, the advertisements are directing the user to a website, which has the look and feel of the official Flipkart website. But the reality is that it’s just a phishing scam.
The fraud was first uncovered when Twitter user, Kartic Rakhra’s “grandfathers attendant (in his early 20s) came to me to asking why @Flipkart was only allowing him use @Paytm to make a purchase.”
The requirement of using payment mode as Paytm only on Flipkart triggered the alarm forcing Rakhra to troubleshoot whether the attendant was getting duped. It is a known fact that buyers on Flipkart and Amazon platforms cannot make a payment from the Paytm wallet directly.
Rakhra found that the attendant was getting directed to a phishing app via an advertisement. The site was customized for users when opened on the UC browser. The site was tempting customers with deep discounts. In return, they were demanding an advance via Paytm. These ‘deals of the day are enticing enough to trap anyone who is not aware of cybercriminals roaming on the internet.
Flipkart accepted increasing incidents of rampant online scams. It has also come up with dedicated Brand Protection Council to “assess, monitor, report and take legal action against perpetrators of such fraudulent activities as well as take preventive measures through systems, technologies and customer education.”
Post the incident, the UC browser has also confirmed that it has taken down the ad which was misusing the legal rights and interests of buyers. “Launched an internal review of the advertising mechanism that led to this. User experience and benefit remain our top priority,” said UC ads team.
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