Motorola intends to double smartphone exports from India
By MYBRANDBOOK
Lenovo-owned Motorola plans to increase smartphone exports from India by sending twice as many units to the United States by 2024. This is consistent with the Indian government's endeavors to position the nation as a center for the manufacturing of electronics. Motorola wants to satisfy government goals and capitalize on a 50–60% increase in domestic sales by increasing exports.
Elaborating on the subject, Executive Director of Motorola, Asia Pacific, Prashant Mani was quoted in the report as saying, "North America is our primary export market from India. Currently, we have been exporting 20-25 per cent of our capacity to North America, and every year, we are seeing step-ups in terms of growth. We are planning to double our exports next year (in 2024)."
Motorola exported more than 1 million units of smartphones from India in 2022. These were manufactured locally by the contract manufacturer, Dixon Technologies. In 2023, as of October, the company has exported 800,000 units.
Motorola wants to achieve sustained and rapid growth in exports rather than sales in the Indian market, Mani said. He added that the Indian government wants exports and localisation to grow. According to industry experts, Motorola has already achieved a domestic value addition of 50-60 per cent. This figure excludes semiconductor parts and is higher than that of companies like Apple and Samsung.
The development is significant because the government is increasing the pressure on Chinese smartphone brands to expand their local manufacturing and start exports from India. As things stand, Apple and Samsung dominate the exports from India and hold a 90 per cent share.
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